# Blog

Guides, method notes and product thinking from Wink, the brand tracking platform. Straight talk on measuring your brand, every month.

The latest on Wink, brand tracking and consumer insights.

[Product 18 Oct 2026](https://winkhq.com/blog/meet-wink-brand-tracking-platform/)

## [Meet Wink, the brand tracking platform built in South Africa](https://winkhq.com/blog/meet-wink-brand-tracking-platform/)

[What the Wink brand tracking platform measures, how a tracker runs, who it suits and who it doesn't. Monthly surveys of real category buyers in four markets.](https://winkhq.com/blog/meet-wink-brand-tracking-platform/)

[Read the article](https://winkhq.com/blog/meet-wink-brand-tracking-platform/)

- [Method 18 Oct 2026 Brand awareness is up and sales are flat. Find the leak When brand awareness is up but sales are flat, buyers drop out between knowing and choosing you. Run a five-step leak check to find the stage and fix it. 6 min read](https://winkhq.com/blog/brand-awareness-up-sales-flat/)
- [Insights 18 Oct 2026 How Chinese car brands won over South African buyers Chinese car brands in South Africa hold about 22% of the market, up from under 3% of naamsa-reported sales in 2020. Why buyers switched, and what rivals can do. 6 min read](https://winkhq.com/blog/chinese-car-brands-south-africa/)
- [Insights 18 Oct 2026 Investing in your brand: why it pays when budgets are tight Marketers say brand deserves the bigger budget, then fund performance. What the evidence says about investing in your brand, and how to show it is working. 6 min read](https://winkhq.com/blog/investing-in-your-brand/)
- [Insights 18 Oct 2026 South Africa's coffee race: what it takes to build a brand How to build a coffee brand in South Africa while every chain opens stores: what Vida e Caffè, Bootlegger and Xpresso did, and what to measure. 6 min read](https://winkhq.com/blog/south-africa-coffee-brands/)

## See Wink on your category

A 30 minute walkthrough of the tracker, using a real category.

[Book a demo](https://winkhq.com/demo/)

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