# Wink vs Qualtrics Wink vs Qualtrics brand tracking: a research platform your team runs, or a monthly tracker built and run for you. Where they differ on cost, setup and sample. [All comparisons](https://winkhq.com/compare/) Wink vs Qualtrics brand tracking: a research platform your team runs, or a monthly tracker built and run for you. Where they differ on cost, setup and sample. Choose Wink, the brand tracking platform, if you want a monthly tracker of your category's buyers built and run for you at one published price; choose Qualtrics if you want brand tracking inside a research platform your team controls, with driver analysis, alerts and room to run other studies. Last reviewed Oct 2026 On this page [At a glance](https://winkhq.com/compare/wink-vs-qualtrics/#at-a-glance) [What they share](https://winkhq.com/compare/wink-vs-qualtrics/#whats-the-difference-between-wink-and-qualtrics) [Pricing](https://winkhq.com/compare/wink-vs-qualtrics/#how-does-pricing-compare) [Who does the work](https://winkhq.com/compare/wink-vs-qualtrics/#who-builds-and-runs-the-tracker) [South Africa](https://winkhq.com/compare/wink-vs-qualtrics/#is-wink-an-alternative-to-qualtrics-in-south-africa) ## At a glance Criterion Wink Qualtrics What you buy A brand tracker for one category in one country A research platform licence; Brand Experience (BX) tools for brand programmes Price $999 a month in the US, £799 in the UK Self-serve Strategic Research $420 a month, billed annually (checked Oct 2026); Enterprise by quote Who builds the tracker Wink: questionnaire, translations, quotas, weighting and pilot Your team, or the Qualtrics implementation team or a partner Responses included 600 baseline, then 200 a month (2 800 in year one) 1 000 responses shared across all users on self-serve Sample 600 baseline, then 200 new category buyers a month (2 800 in year one) Not fixed; Qualtrics says "a typical brand tracking study would require" 300 completes Reporting Portal, monthly three-month rolling average, margin of error on every number Dashboards with optional significance testing (95% confidence recommended) Seats Whole team, no seat fees Unlimited users on paid plans Markets South Africa, the US, the UK and Australia "200+ global markets"; no country list published ## What’s the difference between Wink and Qualtrics? Both can track brand awareness and consideration against competitors over time, with dashboards for the team. Qualtrics is a research platform: you can build brand tracking yourself, start from its pre-built Brand Tracking Research Service, or bring in Qualtrics Research Services. Wink builds and runs one monthly tracker for one category in one country, at a published price. What they have in common: - Competitor benchmarking Qualtrics's brand tracking service benchmarks "your brand's performance relative to your competitors". Wink tracks your brand against up to five. - A ready-made questionnaire Qualtrics's Marketplace tracker uses an expert-built survey template. Wink's survey has twelve short sections and takes about eight minutes. - Uncertainty is shown Qualtrics dashboards can run significance tests, and its support docs recommend 95% confidence. Wink puts a margin of error on every number. ## How does pricing compare? Qualtrics publishes one self-serve price for research: Strategic Research at $420 a month ($5 040 billed annually), with 1 000 responses shared across all users and 20+ pre-built solutions, on its buy-online page (checked 18 October 2026). Enterprise plans are by quote, and its pricing page lists no figures: “You only pay for what you plan to use.” Respondents cost extra unless you survey your own contacts. Qualtrics’s Brand Tracking Research Service lets you “purchase respondents directly in Qualtrics”, requires a Research Core 3 licence, and says a typical study needs 300 completes. Wink publishes one monthly price per tracker that includes the respondents, on the [pricing page](https://winkhq.com/pricing/). ## Who builds and runs the tracker? It depends which Qualtrics route you take. On self-serve your team builds and fields the survey. For brand experience (BX) programmes, Qualtrics’s support documentation says they “are typically conducted by the Qualtrics Implementations team or a third-party implementations partner”. Wink [builds the questionnaire and translations](https://winkhq.com/#how-it-works), agrees quotas and weighting, and pilots it, then adds 200 new category buyers every month. Your part is a kickoff call, a competitor list and sign-off on the category definition. ## Is Wink an alternative to Qualtrics in South Africa? Yes, for brand tracking. Qualtrics’s online sample page offers “200+ global markets” through panels or synthetic respondents but publishes no country list, so ask it to confirm South African sample and its cost. Wink’s South African tracker surveys category buyers with quotas by age, gender and province, in English and other South African languages, with prices in rand. Qualtrics is a trademark of its owner. This comparison uses Qualtrics's public information, checked in Oct 2026, and may not reflect later changes. For current details see Qualtrics's website. Spotted something out of date? Email . ## More comparisons [All comparisons](https://winkhq.com/compare/) - [Wink vs Attest Oct 2026](https://winkhq.com/compare/wink-vs-attest/) - [Wink vs Ipsos Oct 2026](https://winkhq.com/compare/wink-vs-ipsos/) - [Wink vs Kantar Oct 2026](https://winkhq.com/compare/wink-vs-kantar/) - [Wink vs Latana Oct 2026](https://winkhq.com/compare/wink-vs-latana/) ## See Wink on your category A 30 minute walkthrough of the tracker, using a real category. [Book a demo](https://winkhq.com/demo/) Canonical: https://winkhq.com/compare/wink-vs-qualtrics/