# Wink vs YouGov BrandIndex YouGov BrandIndex alternatives: a syndicated daily tracker of the general public, or a monthly tracker of your category's buyers. Where they differ. [All comparisons](https://winkhq.com/compare/) YouGov BrandIndex alternatives: a syndicated daily tracker of the general public, or a monthly tracker of your category's buyers. Where they differ. Choose Wink, the brand tracking platform, if you want unaided awareness and a monthly read among people who buy in your category, at a published price; choose YouGov BrandIndex if you want daily data on thousands of brands among the general public, with years of history from day one. Last reviewed Oct 2026 On this page [At a glance](https://winkhq.com/compare/wink-vs-yougov-brandindex/#at-a-glance) [What they share](https://winkhq.com/compare/wink-vs-yougov-brandindex/#whats-the-difference-between-wink-and-yougov-brandindex) [Pricing](https://winkhq.com/compare/wink-vs-yougov-brandindex/#how-does-pricing-compare) [Who answers](https://winkhq.com/compare/wink-vs-yougov-brandindex/#who-answers-the-survey-and-why-does-it-matter) [South Africa](https://winkhq.com/compare/wink-vs-yougov-brandindex/#is-wink-an-alternative-to-yougov-brandindex-in-south-africa) ## At a glance Criterion Wink YouGov BrandIndex How it works A tracker built for your category: your brand plus up to five competitors Syndicated: the same 16 metrics across 27 000+ brands Price R15 000 a month in South Africa, $999 in the US Not published (talk to sales, checked 18 Oct 2026); BrandIndex Lite is free with the Buzz metric only Who is surveyed Category buyers, screened in, quota-controlled and weighted Nationally representative samples from YouGov's panel Unaided awareness Included, asked before any brand is shown Not among the 16 metrics; awareness is aided Cadence Monthly waves, reported as a three-month rolling average Daily surveys in every core market History Starts with your 600-respondent baseline 18+ years of historical data Sample 600 baseline, then 200 a month (2 800 in year one) Not published per brand; "thousands of consumer interviews" Markets South Africa, the US, the UK and Australia 56 markets ## What’s the difference between Wink and YouGov BrandIndex? Both track brand health continuously and let you compare your brand with competitors in a dashboard. BrandIndex is syndicated: YouGov surveys a nationally representative sample every day about the brands it tracks, and you subscribe to the data. Wink builds a tracker for your category and surveys its buyers every month. What they have in common: - Always-on data Neither is a one-off study. BrandIndex adds data daily; Wink adds a wave every month. - Competitor comparison Both show your brand against others in the same market. BrandIndex covers 27 000+ brands; Wink tracks up to five competitors you choose. - Funnel and perception metrics Both measure aided awareness, consideration and current use, plus how people see the brand. ## How does pricing compare? YouGov doesn’t publish a BrandIndex price: its product page offers “Talk to sales” and “Book a demo” (checked 18 October 2026). Its free BrandIndex Lite covers one metric, Buzz. Its MCP access is licensed separately from the platform and the API. Wink publishes one monthly price per tracker for each market, on the [pricing page](https://winkhq.com/pricing/). ## Who answers the survey, and why does it matter? BrandIndex asks a nationally representative sample, so a score reflects the whole adult population. Wink asks only people screened into your category, so a score reflects the people who could buy from you. For a mass-market brand the two can tell a similar story. For a niche category (pet insurance, say, or baby formula) most of a general sample won’t be in the market, and the gap between them matters more. The other difference is unaided awareness. BrandIndex’s 16 metrics include aided brand awareness, defined in YouGov’s brand-movers reports as “whether or not a consumer has ever heard of a brand”, and no unprompted measure. Wink asks which brands people can name before it shows any, then asks aided awareness. ## Is Wink an alternative to YouGov BrandIndex in South Africa? Yes. BrandIndex data on South African brands exists: KLA used it for South Africa’s most recommended brands for 2026, and Bizcommunity reports that BrandIndex tracks over 200 brands in South Africa. By comparison, YouGov’s own brand-movers analyses covered more than 1 700 brands in the UK and more than 500 in Australia. Before you buy, check with YouGov that your brand and your competitors are tracked. Wink tracks the brands you name, among South African category buyers with quotas by age, gender and province, in English and other South African languages. YouGov BrandIndex is a trademark of its owner. This comparison uses YouGov BrandIndex's public information, checked in Oct 2026, and may not reflect later changes. For current details see YouGov BrandIndex's website. Spotted something out of date? Email . ## More comparisons [All comparisons](https://winkhq.com/compare/) - [Wink vs Attest Oct 2026](https://winkhq.com/compare/wink-vs-attest/) - [Wink vs Ipsos Oct 2026](https://winkhq.com/compare/wink-vs-ipsos/) - [Wink vs Kantar Oct 2026](https://winkhq.com/compare/wink-vs-kantar/) - [Wink vs Latana Oct 2026](https://winkhq.com/compare/wink-vs-latana/) ## See Wink on your category A 30 minute walkthrough of the tracker, using a real category. [Book a demo](https://winkhq.com/demo/) Canonical: https://winkhq.com/compare/wink-vs-yougov-brandindex/