Insights now powered by AI ✨
Simple & always-on
brand tracking
Wink makes it simple and affordable to track brand performance, measure advertising campaign ROI and beat the competition.
Find out what your target market thinks about your brand
Opinions
Categories
Key Markets
More Affordable
Start tracking your brand
Make data-driven decisions with consumer insights on how well your brand is performing against competitors in your market.
Brand Awareness Tracking 🌎
Start tracking your brand
Get started in a few simple steps
Step 1
Setup your brand and
5 competitor profiles
Tell us about your brand, your category and the competitors you’d like to track.
- Brand category
- Top 5 competitors
- Statements (add-on)
Step 2
We collect insights from
our consumer database
We measure brand awareness for your category from thousands of consumers in your target market.
- Nationally representative sample
- Multiple markets
- Real-time responses
Step 3
Monitor changes in brand performance each month
Your always-on brand dashboards will continuously update with fresh brand awareness tracking data.
- Dashboards update in real-time
- Track KPI changes
- Demographic filters
Beautiful dashboards👩🏻💻
Real-time KPI's to track your
brand performance
Brand Awareness
Understand your market
Brand Preference
First choice in your category
Brand Consideration
Number of potential customers
Brand Attributes
How your brand is perceived
Brand Usage
Who has purchased your brand
Brand Buzz
Ad awareness and NPS
Frequently Asked Questions
If you have more questions about brand awarness, ask us here.
Understanding your brand awareness & performance is essential to measuring the success of your marketing efforts and share of your target market category.
Each day Wink asks thousands of consumers globally about brands they know & products they use to measure everything from awareness to loyalty.
With a base subscription, you’ll receive access to your own dashboard that provides access to your brand performance data. You will be able to filter and compare metrics against different date ranges, demographics and competitiors.
Your first month will populate within 1-2 weeks and after 6 months, you will be able to compare data to past quarters.
We currently collect data from the following countries: United States, Canada, United Kingdom, Australia, New Zealand and South Africa.
Start tracking your brand
Get in touch with Wink and our agency consultants will put together a proposal to improve your brand performance.