Brand awareness tracking for fast moving teams
Wink is a brand tracking platform for marketers who need a simple, affordable and always-on way to measure brand performance.
Funnel
Funnel
Aug 2026 · 612 peopleBuilt for brands with more ambition than budget
See how you compare to competitors, every month.
Track your awareness against up to five competitors. When something changes, you see it that month, not next year.
Big-brand tracking at a price challengers can afford.
The kind of tracking once reserved for the biggest spenders, at a price that leaves room for the work itself.
Results everyone in the business can read.
When the CEO, the CFO and the agency can all read the same story, brand stops being a line item and becomes a growth lever.
How it works
No six-month setup. No research team to hire.
We handle the heavy lifting. You get a clear read on your brand every month.
Name the brands you want to track
One call is all it takes. We shape the tracker around your category, your competitors and the questions your leadership keeps asking.
Hear from the people who buy
Every month, fresh voices from your market. Real buyers in your category, in their own language, so the picture reflects the people you actually sell to.
Get clear results every month
What moved, why, and what to do next, in plain English. Share it with the CMO, the agency and the new hire. Everyone is included.
Brand tracking questions, answered
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How does brand tracking work?
A brand tracker is a short survey that runs every month to show how people see your brand. Fresh buyers in your category answer the same questions each time, so any movement is real change. Sales tell you what already happened. A tracker shows you what is coming.
What is the brand awareness funnel?
The four steps from stranger to fan: awareness (do people know you?), consideration (would they buy you?), usage (have they bought or used you?) and preference (would they choose you first?). Wink tracks every step next to up to five competitors, plus the words people link to your brand.
How do you measure changes over time?
New results land every month, shown as a rolling average so one unusual month never sends you chasing noise. Every number comes with its margin of error, and Wink tells you plainly when a change is real and when it is too early to call.
Which markets do you track?
South Africa, the United States, the United Kingdom and Australia. Each tracker covers one category in one country, with a local sample of real category buyers and pricing in local currency.
How much does brand tracking cost?
Wink starts from R15 000 per tracker per month. Fieldwork, competitors, reports and seats for the whole team are all included, so there are no surprise extras. That is up to 80% more affordable than typical legacy trackers.