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About Wink

Know how your brand is really doing.

Wink, the brand tracking platform, surveys real buyers in your category every month and shows how your brand compares with your competitors. So you can see whether the work is moving the numbers, and by how much.

Category buyers in your baseline survey
600
New interviews every month after that
200
Competitors you can track beside your brand
5

Why Wink exists

Marketers are asked to prove brand growth without the data to do it.

Awareness, consideration and preference tell you whether marketing is working. Measuring them properly has meant a research agency, a long wait and a bill that comes out of the budget meant for the work. So most brands go without, and fall back on clicks and follower counts that don't answer the question.

What we built

A proper brand tracker, priced to run every month.

The method is the one large trackers use: real people, screened into your category, quota-controlled and weighted. A baseline of 600, then 200 new interviews each month.

Results arrive monthly, priced in local currency, with the sample size and margin of error beside every figure. When someone asks where a number came from, you have the answer.

See how it works

How we work

  1. 01

    Real respondents only

    Every response comes from a real person who buys in your category. No synthetic or modelled respondents.

  2. 02

    Uncertainty shown, not hidden

    Each figure carries its sample size and margin of error. Where there is not enough data, we say so instead of filling the gap.

  3. 03

    One set of numbers

    Charts, briefings and exports use the same calculations, so the figure in your board deck matches the one in the dashboard.

  4. 04

    Priced to run continuously

    Tracking only shows change if it runs month after month. The price is set so it can stay in the budget.

Who we are

Built in South Africa. Tracking brands in the US, the UK and Australia too.

Wink is a small team of researchers, engineers and product people. We track brands in South Africa, the United States, the United Kingdom and Australia.

See how your brand compares.

We'll walk you through your category in a 30 minute demo.

Book a demo