About Wink
Measuring your brand should not be a luxury.
Wink, the brand tracking platform, surveys real buyers in your category every month and shows how your brand compares with up to five competitors.
Big brands have always had this. They pay a research agency to ask, and they plan around the answers. Most challengers go without, because the price was set for someone else's budget.
So we built brand tracking for the rest of us.
The method is the one the big trackers use: real people, screened into your category, quota-controlled and weighted. A baseline of 600, then 200 a month.
The price is set for a challenger's budget, in local currency. The results land every month with the base and the margin beside every number, so you can take them into a meeting and defend them.
Why we exist
Knowing how people see your brand should not depend on the size of your budget. We built Wink for the brands that were priced out.
What we do
We run an always-on survey of real category buyers and turn it into a monthly read on awareness, consideration, usage and preference.
How it worksWho we are
A small team of researchers, engineers and product people, based in South Africa and tracking brands in South Africa, the US, the UK and Australia.
Work with usFour rules we will not bend.
- 01Every brand deserves to knowInsight should not be a luxury good. If the price stops a challenger saying yes, the price is wrong.
- 02Humans, not synthetic panelsReal people, screened, quota-controlled and paid fairly. No made-up respondents, ever.
- 03Honest about uncertaintyWe would rather show a labelled gap than a confident wrong number. Null is never zero.
- 04Numbers you can take into a roomSame calculation behind every chart, briefing, answer and export. One truth, many views.