Blog
The latest on Wink, brand tracking and consumer insights.
How Labubu took Pop Mart to $5 billion in sales
How did Labubu become so popular? The character, blind boxes and celebrity fans behind Pop Mart's $5 billion year, and what its 2026 slowdown teaches brands.
Read the article- InsightsOld School and Fieldbar: South African brands winning abroadSouth African brands going global: how Old School won a Liverpool FC deal and Fieldbar got into Harrods, and what to measure before you follow.8 min read
- InsightsHow AI shopping agents like Meta's Muse choose brandsHow AI shopping agents choose brands now that Meta's Muse buys for 10 million people: why being asked for by name matters more, and a checklist for brands.8 min read
- MethodDistinctive brand assets: how buyers spot you at a glanceDistinctive brand assets let buyers spot you before they read your name. How fame and uniqueness work, how to test yours and what Cracker Barrel got wrong.6 min read
- ProductMeet Wink, the brand tracking platform built in South AfricaWhat the Wink brand tracking platform measures, how a tracker runs, who it suits and who it doesn't. Monthly surveys of real category buyers in four markets.6 min read
- MethodBrand awareness is up and sales are flat. Find the leakWhen brand awareness is up but sales are flat, buyers drop out between knowing and choosing you. Run a five-step leak check to find the stage and fix it.6 min read
- InsightsHow Chinese car brands won over South African buyersChinese car brands in South Africa hold about 22% of the market, up from under 3% of naamsa-reported sales in 2020. Why buyers switched, and what rivals can do.6 min read
- InsightsInvesting in your brand: why it pays when budgets are tightMarketers say brand deserves the bigger budget, then fund performance. What the evidence says about investing in your brand, and how to show it is working.6 min read
- InsightsSouth Africa's coffee race: what it takes to build a brandHow to build a coffee brand in South Africa while every chain opens stores: what Vida e Caffè, Bootlegger and Xpresso did, and what to measure.6 min read