Blog
The latest on Wink, brand tracking and consumer insights.
Meet Wink, the brand tracking platform built in South Africa
What the Wink brand tracking platform measures, how a tracker runs, who it suits and who it doesn't. Monthly surveys of real category buyers in four markets.
Read the article- MethodBrand awareness is up and sales are flat. Find the leakWhen brand awareness is up but sales are flat, buyers drop out between knowing and choosing you. Run a five-step leak check to find the stage and fix it.6 min read
- InsightsHow Chinese car brands won over South African buyersChinese car brands in South Africa hold about 22% of the market, up from under 3% of naamsa-reported sales in 2020. Why buyers switched, and what rivals can do.6 min read
- InsightsInvesting in your brand: why it pays when budgets are tightMarketers say brand deserves the bigger budget, then fund performance. What the evidence says about investing in your brand, and how to show it is working.6 min read
- InsightsSouth Africa's coffee race: what it takes to build a brandHow to build a coffee brand in South Africa while every chain opens stores: what Vida e Caffè, Bootlegger and Xpresso did, and what to measure.6 min read