Wink vs Tracksuit: brand tracking platforms compared

At a glance

WinkTracksuit

Starting price$11 988 a year in the US, £9 588 in the UK$19 500 a year in the US, £15 000 in the UK (2025 price lists)

Minimum term12 monthsOne year or more (2025 price lists)

Brands trackedYour brand plus up to five competitorsYour brand plus five competitors; more cost $1 000 each in the US (2025)

Unaided awarenessIncludedAdd-on: $7 500 a year in the US, £6 000 in the UK (2025)

Sample600 baseline, then 200 a month (2 800 in year one)4 000+ a year in the US and the UK, 2 400+ in Australia (2025 price lists)

First readBaseline after a few weeks of setup; first rolling headline in month fourBenchmark read in 30 days

ReportingMonthly, three-month rolling average, margin of error on every numberMonthly, three-month rolling average

MarketsSouth Africa, the US, the UK and Australia25 countries, including the US, the UK and Australia; not South Africa

What’s the difference between Wink and Tracksuit?

Both survey people who buy in your category every month and report the same funnel against your competitors: awareness, consideration, usage and preference. They differ on what the starting price includes, sample size, speed to a first read, and countries. What they have in common:

Setup is done for you: You name the competitors and sign off the category. Tracksuit's in-house researchers build its survey; Wink [builds, translates and pilots its own](/#how-it-works).
Trends are rolling averages: Both report a three-month rolling average, refreshed monthly.
Your whole team gets access: Tracksuit gives every customer unlimited seats. Wink has no seat fees.

How does pricing compare?

Wink’s starting price is lower than Tracksuit’s published one in the US, the UK and Australia, and it includes unaided awareness, which Tracksuit sells as an add-on. Both starting prices cover one category in one country, with your brand plus five competitors.

Tracksuit’s figures come from its 2025 price lists for the US, the UK and Australia. Its product page still said “starting at $19.5k” in July 2026. The Australian list gives $19 500 a year with no currency named, and unprompted awareness at $7 000 a year.

Wink’s prices for every market are on the pricing page.

Which is better in the US, the UK or Australia?

Wink costs less at the starting price and includes unaided awareness; Tracksuit surveys more people a year in the US and the UK. Price the same setup with each to compare like for like.

Sample. Wink adds 200 respondents a month after a 600 baseline. Tracksuit’s 2025 lists promise 4 000+ people a year in the US and the UK and 2 400+ in Australia, and its help centre gives a maximum margin of error of ±3.9%, or ±3.1% in large markets like the US.
Speed. Tracksuit promises a benchmark read in 30 days. Trends take longer at both: Wink’s first rolling headline lands in month four.
Unaided awareness. Tracksuit’s 2025 lists call it a recommended add-on for brands with aided awareness “typically over 40%”. Wink asks it first in every survey, before any brand names are shown.

Is Wink an alternative to Tracksuit in South Africa?

Yes. South Africa isn’t one of Tracksuit’s 25 markets, and Wink is built for it:

Quotas by age, gender and province, so results reflect the national market.
The survey runs in English and other South African languages.
Prices in rand, on the pricing page.

To compare like for like, price the same category, competitors and add-ons with both.

Tracksuit is a trademark of its owner. This comparison uses Tracksuit's public information, checked in Oct 2026, and may not reflect later changes. For current details see Tracksuit's website. Spotted something out of date? Email hello@winkhq.com.

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