Wink vs Tracksuit: brand tracking platforms compared
Choose Wink, the brand tracking platform, if you track in South Africa, or in the US, the UK or Australia and want to pay less than Tracksuit's published starting price, with unaided awareness included. Choose Tracksuit if you need one of the 22 countries it tracks that Wink doesn't, a bigger annual sample in the US or the UK, or a first read in 30 days.
At a glance
| Criterion | Wink | Tracksuit |
|---|---|---|
| Price, United States | $11 988 a year ($999 a month) | From $19 500 a year |
| Price, United Kingdom | £9 588 a year (£799 a month) | From £15 000 a year |
| Price, Australia | A$17 988 a year (A$1 499 a month) | From $19 500 a year (no currency named) |
| Price, South Africa | R180 000 a year (R15 000 a month) | Not available |
| Minimum term | 12 months | One year or more |
| Brands tracked | Your brand plus up to five competitors | Your brand plus five competitors; more cost extra |
| Unaided awareness | Included | Paid add-on: $7 500 a year in the US, £6 000 in the UK, $7 000 in Australia |
| Sample | 600 baseline, then 200 a month (2 800 in year one) | 4 000+ a year in the US and the UK, 2 400+ in Australia |
| First read | Baseline after a few weeks of setup; first rolling headline in month four | Benchmark read in 30 days |
| Reporting | Monthly, three-month rolling average | Monthly, three-month rolling average |
| Markets | South Africa, the US, the UK and Australia | 25 countries, including the US, the UK, Australia and New Zealand |
What’s the difference between Wink and Tracksuit?
Both run a monthly survey of people who buy in your category and track the same funnel: aided awareness, consideration, usage and preference, against your competitors. They differ on price, what the price includes, sample size, speed to a first read, and countries.
What they share:
- Researchers set it up for you. You name the competitors and sign off the category; the provider builds the survey.
- Your whole team gets access. Tracksuit offers unlimited seats. Wink has no seat fees.
- Respondents rest between surveys. Both keep a person out of your survey for three months after they answer (Tracksuit excepts New Zealand).
How does pricing compare?
Wink costs less than Tracksuit’s published starting price in the US, the UK and Australia, and includes unaided awareness, which Tracksuit sells as an add-on. Both prices cover one category in one country, with your brand plus five competitors.
Tracksuit’s figures are from its 2025 price lists, and its product pages showed the same starting prices in October 2026. Its Australian price names no currency; Wink’s Australian price is lower either way. Wink’s current prices are on the pricing page.
Which is better in the US, the UK or Australia?
Wink if price matters most. Tracksuit if you want a bigger sample or a first read within 30 days.
- Sample. Tracksuit’s annual sample is bigger than Wink’s in the US and the UK, and close to it in Australia. Wink surveys 2 800 people in the first year and 2 400 a year after that.
- Speed. Tracksuit promises a benchmark read in 30 days. Trends take longer at both: each reports a three-month rolling average, and Wink’s first rolling headline lands in month four.
Is Wink an alternative to Tracksuit in South Africa?
Yes. South Africa isn’t one of Tracksuit’s markets, and Wink is built for it:
- Quotas by age, gender and province, so results reflect the national market.
- The survey runs in English and other South African languages.
- Prices in rand, on the pricing page.
If your countries are on Wink’s list, book a demo to see a tracker on a real category. Then price the same category, competitors and add-ons with Tracksuit, so you compare like for like.
Which should you choose?
Choose Wink if
Your main market is South Africa and you want a tracker built for it (provinces, languages, rand). Or you track in the US, the UK or Australia and want a monthly funnel read against your five closest competitors for less than Tracksuit's published starting price: $11 988 a year in the US, £9 588 in the UK or A$17 988 in Australia, with unaided awareness included.
Choose Tracksuit if
You need a country Wink doesn't track, such as New Zealand, Canada, Germany or Japan. Or you track in the US or the UK and want a bigger annual sample, a benchmark read in 30 days, or more than five competitors.
Tracksuit is a trademark of its owner. This comparison uses Tracksuit's public information, checked in Oct 2026, and may not reflect later changes. For current details see Tracksuit's website.